I’m Danny Liu and welcome to my site.
I love helping people learn how to use technology to build personal brands, ebooks, online courses and websites.
When I’m not leading software delivery and support teams as an Agile Product Owner and certified Scrum Master in the financial services industry, I enjoy building websites, learning about content marketing and experimenting with different productivity hacks. I’m also:
- A home workout enthusiast and family man of Chinese/French & Irish decent
- A former musician trying to find his voice again
- A 3.5 tennis player on a bad day and 4.0 on a good one (if you’re in the Richmond, VA area and want to play, let me know!)
Throughout my tech career, I’ve spent over a decade helping companies large and small in different industries to become more efficient and effective in delivering best-in-class digital products and services at a global scale…but you can check out my resume on LinkedIn in case you’re curious about my experience.
My Career Shift Story…
By leveraging Agile software development, Design Thinking and Lean systems, I’ve been able to lead and manage small high performance teams to produce results on a tight budget.
But, before I was able to achieve that level of success, not only for my career goals, but most importantly, those for my family, I realized I’d hit a major roadblock…
What was holding me back?
I went to work just like everybody else, but over time I lost interest in networking with others in my field. I felt sorry for myself and didn’t take my career into my own hands. I struggled just to get through the day. This wasn’t always the case, but the hard truth was that I realized I didn’t have passion for what I was doing. Zero. Zilch. None at all.
Worse, my mindset kept me from moving out of my role and into one that was more desirable, but more importantly, it kept me dissatisfied and unhappy everyday.
Then, in early 2016 I left the corporate world behind as an application support tech lead to pursue a new opportunity in starting my own self-publishing and online business consulting services. I had the experience of building a financially successful publishing business as a side hobby for several years while working my full-time job…
Great right? That’s what I thought.
Although I’d built a successful online niche publishing business to provide a steady stream of supplemental income, I still felt there was something missing.
As a result, about a month after I left my job in May 2016, I ceased production on any new book titles. So there I was. Jobless. And, I voluntarily closed up shop on publishing new books, so my new source of primary income took a huge hit…but then a lightbulb went off in my head…
It wasn’t truly about the money… It was about me achieving the happiness and satisfaction in the work I was doing.
I wanted to feel what I did mattered to real people. I wanted to teach, lead and motivate others around me.
With this realization, I setup a blog, started sharing ‘how to videos’ on lifestyle, tech and productivity tips and the rest is history (in the making).
Now, I wasn’t a stranger to blogging and online content. I mean, I’ve listened to countless podcasts and learned from other popular online business and branding experts online, but I hadn’t really taken the dedicated action to become a content producer, rather than a consumer…
…To build my own personal brand.
Then one day a few people from various social media groups I’d been in reached out to me asking for help on streamlining their productivity and projects for their online publishing business.
Happy, yet surprised, I asked why they wanted to work with me and learned that it was the content I’d shared on my blog, YouTube and social media posts that inspired them to seek out my services.
So, I started coaching several clients and created a course called “Master Your Workflow” which did well but not quite a replacement from my previous job in technology.
About 10 months through and not meeting my target income goal working for myself with a family of 3, I stuck to my original plan to re-enter the tech job market if things didn’t pan out like I’d hoped. (Health insurance does come at a premium!)
The time I’d spent starting my own business was transformational. I took a calculated risk. And following the advice of a few wise and successful entrepreneurs, I learned how to build new skills from real world experience that I could take with me wherever I decided to go next.
In the process, I realized what my passion, strength and focus was…
The true value I’d brought to the table throughout my career and didn’t even realize it. And by using that to my advantage I was able to land a job that would allow me to use my skills and passion for productivity, problem solving and team building.
Not only did I get a promotion at the same company I’d left, I used the relationship marketing, content writing and web design skills I’d built over the 11 months as a blogger and business owner to revamp my online resume and myself for the position.
So…How can I help you?
That’s the million dollar question. And the truth is, it depends.
- If you’re simply looking to grasp how to get started fast with creating your own website to build your personal brand…you’re in good company.
- If you're looking how to create and publish your first online course...I got some tips to do it faster and sell it without having to be a digital marketing pro!
- If you’re looking to increase your brand awareness through content marketing and social media…I got your back.
- If you’re trying to wrap your head around web design…I’ve been there.
- Most of all, if you're trying to do any of this online business stuff and you're a busy parent with a day job...let's do this together!
Building something of your own is a great feeling. Problem is, where’s the time to do that if you’re already too busy with life? I’ll show you how.
What’s my secret weapon?
Practice. And specifically, by building a habit of practice with content creation. Combined with a strategic process using content automation & delegation, I am able to build my brand while working a highly demanding full-time job. It also enables me to easily find time to spend with my family. I’ve taken the concept of building a minimum viable product in the agile software world and identified 3 key elements wrapped up in a continual process that every successful personal brand I’d studied had in common. I call this the “M.V.P. Cycle of Success”.
The M.V.P. Cycle of Success
Mindset. Value. Practice.
This has been the key to building up my authority in personal and team process improvement and productivity over the years.
And, outside of work, it’s the exact framework I use in all aspects of my life, from practicing to become a better Christian, improving health & fitness, to strengthening my family and social relationships. In the noise of today, this approach keeps me grounded on what my real priorities are while continuously identifying ways to improve key areas of my life.
Whether you’re looking to build a personal brand to land your dream job, start a new online business, set and achieve work or personal goals, or become more focused and clear on your own personal journey, my objective is to inspire, motivate and get you to take action to unlock your God-given potential in this life without mindlessly wasting the time given to you here and now.
Please feel free to use this website as a resource to help you make sense of technology, achieve your goals and build the life that you and your family were meant to live!
Go ahead and check out any posts, pages or categories that interest you. There’s nothing that makes me more excited and happy than to help inspire or motivate you to take action. And, if I can do that in some way…goal achieved!